Blog

As a seasoned finance professional, I’ve experienced the highs and lows of cashflow management. Securing appropriate funding is critical for any business. Without funding, growth opportunities can’t be realised and the business comes under increasing pressure from competitors and suppliers. ABS data shows that 60% of businesses fail in the first 3 years, with inadequateRead more

Finance Team Vision Statement Company strategy: Cash Conservation Our team’s top priority is acting as optimising the cost base through technology and automation. Our role is to provide insights to improve decision making around cashflow management, cost optimisation and improving customer profitability. We act a business partner to the CEO and the Management team. OurRead more

Finance Team Vision Statement Company strategy: High Growth Our team’s top priority is acting as a business partner to the CEO and the Management team. Our role is to provide insights to improve decision making around future revenue streams and key customer acquisition and growth. We optimise the cost base through technology and automation. OurRead more

How are they doing that!? Have you ever looked at a competitor and wondered how they seem to always be making the right move at the right time? Do you question how they can always be one step ahead a in delivering innovations and making decisions that you would never have imagined making? Do theyRead more

At Effigy we often undertake experiments to assess new technology and ideas. One such experiment was a challenge we set ourselves to see if Google Sheets could be used for Financial Modelling. In this blog post will tell you how we tested Sheets, what issues we experienced and resolved, and the issues that could not beRead more

“Google Sheets? That’s not a thing, it’ll never take off, nothing could replace Excel!” This is a common quote from the financial modelling community, where Excel is  king and Sheets is a second class citizen. We were recently asked by a client if we could build their financial model in Google Sheets, which I quicklyRead more

We live in a world where data is growing exponentially; in 2017 more data will be created than in the last 5,000 years of humanity combined. For businesses of all sizes, this creates both enormous opportunity and enormous risk. Governance is a critical component of your data strategy but I want to put it aside forRead more

This isn’t a new sales technique or piece of software. Just me sharing some insight about how accounting can help you increase your profit, by working out which of your products/services make money and which ones lose money. In a business selling more than one product, we need to analyse the figures in more detailRead more

The early days of a business are focussed on acquiring customers and delivering on the promises that are sold, be it through products or services. This focus means that in the initial stages financial acumen is not a competency that is necessarily core to success. At certain stages of the lifecycle of a business, theRead more

We’ve all got intuition, we sometimes call it gut feeling, common sense or instinct. A song you were humming comes on the radio, the phone rings and you just know it’s an old friend you haven’t spoken to for months. But for every instance you guessed it right, there were probably times you got itRead more