Chris Hurn is a co-founder and Data & Innovation Specialist at Effigy Consulting, where he highlights new possibilities and helps clients prioritise valuable strategies to support their goals. Chris’s natural curiosity helps clients identify and understand the root causes of the problems they face. Over a 10 year career, Chris has worked with private enterprises and consulted to a range of global and local organisations. On completion of his UQ MBA in 2017, Chris was placed on the Dean’s Honour and won the 2017 Award for Excellence in Leadership. Business owners value Chris’s ability to help them make decisions grounded in data. His structured approach allows them to align their management teams behind their vision through clear strategy, communication and implementation plans. Chris’s competitive nature and love of lycra sees him as an active Strava participant and a regular on the local cycling scene.