Strategy
New directions through data
Find it increasingly difficult to feel confident about your decisions? Given how quickly you need to make a call, and how little information you often have?
Drives innovation
Helps people make sense of complex decisions
Provides clarity and certainty
Inspires your team
Understand which capabilities your customers will value the most.
Strategic decisions often have no right or wrong answer. Sometimes the question is unclear and the context keeps changing. Leaders second guess themselves. Uncertainty abounds.
Data supports your strategy, increasing certainty in an uncertain world. Data-driven strategy ignites enthusiasm for new ideas and provides clarity around which opportunities are worth pursuing.
Effigy Consulting works with key stakeholders to clearly define the problem they are looking to solve. Using proven methodologies, we simplify the options.
We understand the problems organisations face; we’ve faced them ourselves. We’ve come through the other side with a multitude of learnings, allowing us to give clients practical advice. Effigy Consulting helps organisations through a combination of tailored consulting projects and ongoing advisory services.
CASE STUDY
Working with a luxury retailer, we developed a pricing strategy by analysing 3 areas:
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key customer segments;
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the value of customisation; and
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insights from multiple sources including digital and non digital channels.
Throughout the project we supported the business by:
1. Analysing operational data to understand the key profitability drivers
2. Working directly with marketing to optimise channel selection
3. Working directly with the pricing team to implement the model to inform future pricing decisions
Our strategy services include:
Problem identification and decision support
Strategic planning
Business model innovation
Value proposition design
Pricing strategy
Business case development
Profitability analysis
Cost reduction program design
Read some of our Articles on Strategy
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You’re never too small to need a data strategy
September 7, 2017 | Data Driven Decisions,Strategy
